Monday, January 20, 2014

Angela Merkel's Hands: Body Language as a Personal Brand

I've recently learned that the Prime Minister (Chancellor) of Germany, Angela Merkel, has a hand gesture known as the "Merkel Diamond". It is so widely recognized in the world that it was even a logo for one of her political campaigns. 

source: blogspot
Merkel says the hand gesture came to be when she was struggling to find what to do with her hands in public situations (The Guardian). Margaret Thatcher also had a similar issue and was told to carry a handbag. But it's not just politicians that struggle with this. Many of us have struggled with what I like to call "hand-awkwardness'. It's most evident to me when I have to pose for photos (Do you ever feel like "hand on hip" is just not the appropriate gesture for a certain photograph?).

In body language terms, the "Merkel Diamond" is a hand gesture that communicates confidence. Interestingly, it has an additional meaning during conversations. If the gesture is done simultaneously with positive body language signals, it means the person is confident about what they is being told. If it's used with negative gestures, the person is confident that they disagree with you.

In my opinion, Merkel's Diamond is a lot more effective than Thatcher's use of the handbag. Covering your body with objects can make you be perceived as a closed individual and reduce your rapport. That's why while sitting in a coffee shop with someone, it's best to put your coffee cup to the side and not directly in front of you so it doesn't create a barrier.

There is a reason why Merkel was on the most powerful people list several times. Attention to detail in body language plays an important role in your personal brand. It's not uncommon for public figures to go through extensive body language training.

Merkel's Political Campaign

What do you do with your hands in awkward situations? Do you have a go-to gesture? Please don't say you cross your arms. (You can read my bad habits article on why).


Happy D-Coding,


Darya

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